Make Content Marketing More Visual

Recently, I read an interesting blog post by Maria Pergolino on Marketo about making your content marketing efforts more visual.

Content marketing is the creation and sharing of content for the purpose of promoting a product or service.

These days we all have less time to read words, even if they are well-crafted. Plus, we are suffering from "information overload".

We've also learned to digest information faster, so adding visuals or "infographics" makes communication easier and more effective.

"Visual content marketing is the utilization of images to engage your prospects through the buying cycle," say Pergolino. This can include infographics, images, charts and graphs, memes, photos, videos, etc.

Read more here.