Preferred Method to Receive Media Releases

As social media continues to permeate every aspect of our life, it continues to be a moving target for PR professionals.

As the media landscape continues to evolve, it's important to stay on top of how the news media wants to receive press releases.

According to a new survey of more than 1,000 mainstream online journalists by Syracuse University's S.I. Newhouse School of Public Communications and Cision, the number one preferred method of receiving press releases is via email, as shown in the following infographic. This is followed by:

• News service 
• Social media 
• Phone 
• Fax/mail
• Other

Are you surprised?